I’m Done Adulting Let’s Be Dragons Shirt

We were closing the showroom midday one day because we didn’t have any appointments and as we were heading downstairs, someone from the I’m Done Adulting Let’s Be Dragons Shirt team yelled that some “fashionable women” were coming up the elevator. So, we quickly ran back upstairs to open the showroom and it was Dover Street Market London. By the end, we closed out with half a million dollars in sales and nine stockists. Looking back, there are a few things that we’ve carried forward every season. The idea of transformation became integral to the language of the company. It was still very experimental… many things didn’t work. There were a lot of SKUs in the first season, and it probably showed we weren’t as confident. Now we’re better at editing.